About Us

 

Konga Radio is an online radio station run by Konga Entertainments targeting Africans and world. It broadcasts round the clock in English, African Music and Entertainments.

Among other things, Konga Radio is also a media platform that seeks to expose African artists and music as well as for African music lovers to the world.

Our radio is manned by a committed team of seasoned media professionals and network correspondents across the continent and beyond.

  • Our vision

To be a key player and promote the best African music and entertainments platform

  • Our mission

Konga Radio will connect the African Diaspora to its roots, with news, events and music on the internet (at home, at the office) and also play a major role in bridging the gap between western music and African music by showcasing the best of African artist and music to the world.

Play and show the wonderful and rich sounds of the African continent; its plenteous entertainment heritage, vibrant music development and the path to its glowing future.

 

Target

  • Internet users
  • African music lovers
  • Artists

 

Project Objectives

To provide the web with more emotional and entertaining African music contents,

  • Entertainment, sustain with news, information and legacy
  • Discographies and discoveries
  • Meeting people: interviews, concerts, collaborations
  • Culture; music of various countries

Push contents:

  • Live streaming or recorded programs (podcasts)
  • Interactive shows; live chats, via Social media fields (Facebook and Twitter fields)
  • Customize the offer for sponsors or TV requiring partnerships

Boost the audience

  • Track visits and downloads to optimize adherence
  • Games and activities with gifts to increase audience and loyalty

Build a win-win partnership with sponsors

  • Engage them in a strong and specific partnership (site redirections, number of clicks, visitors)
  • Sustain the starter offer with more offers and contents

Business Objectives

Propose global contents for African music and the rest of the world

Specifically, in English for the start and in French in long term

Create a dedicated African music lover’s community

That will identify themselves both as listeners, members, participants in chats, contributors in enriching our database.

Develop products and services for various medias and channels

  • Web platform
  • Podcasts and short programs (archives)
  • Mobile Contents (Ringtones, Video downloads, Mobile applications)
  • Social Medias. Twitter, Facebook, Instagram
  • Revenue streams via these channels; banners in the websites, adverts, sponsored shows, photos

Build up a strong and positive image of our brand

  • Different from ordinary online radios

Konga Radio Station offers the following show: (but not limited to)

  • Afrocentric Vibes
  • Afro-Top 20
  • Live Shows (Star News, guests, interviews, Shout outs, quiz and many more)
  • The Morning Show
  • Live concerts and events
  • Podcasts and downloads
  • Newsletters

A broadcast calendar is adjusted based on key happenings.